Bruce & Brian Cleveland are life time residents of Western Michigan. Both are United States Coast Guard Licensed Captains. They have over 50 years combined experience, out of the Grand Haven port. They are members of the Michigan Charter Boat Association, the Grand Haven Charter Boat Association. They both are avid outdoorsmen and never tire of catching salmon, trout, & steelhead on Lake Michigan!

The Love-It is a 28ft Bertram Fly Bridge Sport Fishing Model, with twin engines & a deep V hull. Bertram is well known as one of the finest, safest & best built boats in America. The Large rear deck can accommodate up to six fishing customers (Maximum allowed by the DNR) with ease. They have an enclosed marine head for your comfort on the Lake. The Love-it is equipped with 2 marine VHF ship to shore radios, 2 cell phones, video graph, speed & temperature on the surface & at the lure. We have Loran navigation & the best Cannon digital downriggers with positive ion control. The finest in rods, reels & lures are furnished. We are able to run many different fishing setups, successfully, at the same time. The boat is inspected & approved by the Michigan DNR.